US EditionBad Bunny’s Super Bowl halftime show sparks global streaming surge, Apple Music data shows
Bad Bunny landed 23 songs on Apple Music's Top 100 Global chart and saw a 400% jump in Shazam recognitions after his Super Bowl halftime show.
- On Monday, Apple Music reported Bad Bunny's Super Bowl halftime show triggered an immediate global listening surge, with the show's playlist becoming the platform's most-played set list shortly after.
- Amid the live set, Apple Music said the performance marked the biggest day ever on Shazam for any Latin or non-English-language artist, driven by years of growth and engaged fans.
- Bad Bunny landed 23 songs on Apple Music's Global Daily Top 100, including nine in the Top 25 and five in the Top 10, with six tracks re-entering since February 2026 and 'I Like It' re-entering since January 2020.
- Across the catalog, Shazam recorded recognition increases of more than 400% during and immediately after the Super Bowl show.
- Apple Music said the figures combine streaming and Shazam recognition, with the album charting globally and hitting No. 1 in 46 countries, providing an early industry signal.
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Associated Press News
Bad Bunny’s Super Bowl halftime show sparks global streaming surge, Apple Music data shows
Bad Bunny’s Super Bowl halftime performance has led to a massive surge in global listening. Apple Music reports that his show playlist became the most-played set list on the platform shortly after Sunday's performance.
Bad Bunny’s Super Bowl Show Sends Streaming Sky-High… Then He Wipes Instagram Clean
Bad Bunny’s Super Bowl halftime performance didn’t just dominate the stage. It also sent fans straight to their streaming apps. According to Apple Music, global listening to the Puerto Rican superstar spiked almost instantly after the show. His official halftime playlist quickly became the most-played set on the platform, and he flooded the Apple Music Daily Top 100 Global chart with 23 songs. Nine landed in the Top 25, five cracked the Top 10, …
Bad Bunny's Streaming Surge Post Halftime Show, Jill Zarin And Megyn Kelly's Rant Sparks Controversy
Super Bowl 60 kept people on their toes, which was won by the Seattle Seahawks. Apart from the game, it was the traditional halftime performance that also grabbed the attention. It was in October 2025, when it was announced by the NFL that Bad Bunny would take the centre stage of the Super Bowl 60's halftime show. The performance came with a whole lot of Easter Eggs, including a real wedding. Bad Bunny's performance led his Spotify stream soarin…
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