Back Market calls for end to fast tech, projected onto Apple Store

Back Market calls for end to fast tech, projected onto Apple Store

If you want to promote the idea of buying refurbished tech rather than new, displaying your message on one of...

Back Market calls for end to fast tech, projected onto London’s flagship Apple Store

If you want to promote the idea of buying refurbished tech rather than new, displaying your message on one of the world's most iconic Apple Stores is a pretty good way to do it. Back Market projected its message on the exterior wall of London's Covent Garden Store. The projected message "Let's end fast tech" is arguably mis-targeted, as Apple products are generally known for their longevity, but Back Market is calling for more thoughtful purchas…