US EditionAWS and Zeta Global Partner to Drive AI-Powered Marketing at Scale
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We live in a global economy, but the real connection remains deeply local. As big brands expand their reach on a global scale, consumers seek close, relevant and humane experiences. In this context, local marketing has become one of the most effective strategies to generate trust, boost sales and build relationships... The post The power of local marketing in the global era appears first in SME News, Self-employed and Entrepreneurs - Cepymenews.
AWS and Zeta Global Partner to Drive AI-Powered Marketing at Scale
Amazon Web Services (AWS) and Zeta Global have announced a strategic collaboration to bring a unified, AI-driven marketing platform that enables enterprises to process vast volumes of customer data and execute real-time personalized campaigns. The joint solution combines AWS’s infrastructure-such as Amazon S3, EC2, Redshift and Bedrock-with Zeta’s Marketing Platform (ZMP) to tackle common challenges including fragmented data, disconnected tools …
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