US EditionAward to Desiré Rivas, the Woman Who Turned Protocol Into an Art in the UdeG
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Guadalajara, Jalisco. The Latin American Association of Public Relations, chapter Mexico, presented the first award “Dr. Pedro Gabriel Labariega Villanueva” to Desiré Rivas Díaz de Sandi, recognizing his outstanding trajectory in the field of protocol and institutional relations. This award marks a milestone in the recognition of a discipline that has ceased to be seen as a simple set of formalities to be understood as a strategic art of communi…
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