US EditionAvatar: Fire and Ash: How the Soundtrack Was Made
James Cameron calls generative AI in filmmaking 'horrifying' and contrasts it with his actor-driven performance capture used in Avatar: Fire and Ash.
- On Dec. 19, director James Cameron called generative AI horrifying and contrasted it with performance capture ahead of Avatar: Fire and Ash's theatrical release.
- Earlier this year, the launch of AI performer Tilly Norwood sparked industry backlash, and the 2023 SAG-AFTRA strike involving 160,000 actors highlighted AI concerns in filmmaking.
- 'So, performance capture, we use a whole bunch of cameras to capture the body performance of the actor', Cameron explained, with faces filmed 100% in close-up.
- James Cameron said he will stick to human performers and not replace actors, while acknowledging generative AI can lower VFX costs but cannot create truly new work.
- Models are trained on existing art, Cameron argued, and studios' preference for blue-chip IP is making imaginative films harder to finance.
34 Articles
34 Articles
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James Cameron 'Horrified' that Artificial Intelligence can 'Make Up an Actor' with just a 'Text Prompt'
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The Independent
James Cameron rules out ever using ‘horrifying’ AI actors
Oscar winner says ‘you won’t find idiosyncrasies of a particular actor’
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