US EditionAutoTrader gets exclusive marketing rights with new NHL partnership
Summary by Canadian Auto Dealer
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AutoTrader gets exclusive marketing rights with new NHL partnership
AutoTrader and the National Hockey League recently announced a new multiyear Canadian partnership with AutoTrader named the Official Pre-Owned Automotive Marketplace of the NHL. This is AutoTrader’s first professional sports league partnership. It means the company will receive prominent brand exposure on the NHL’s Digital Enhanced Dasherboards during national NHL Regular Season and Stanley Cup Playoffs broadcasts in Canada. The system allows fo…
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