Automakers want you to buy subscriptions—but beware the costs - MoneySense

Automakers want you to buy subscriptions—but beware the costs - MoneySense

Consumers don’t want to pay for it. Automakers are still pushing hard.  In-car subscriptions have become a growing obsession for many automakers which see strong revenue potential from recurring customer payments.  But it appears that initial attempts to paywall built-in hardware and software features, such as cameras, sensors, or navigation perks, haven’t been too successful, with few drivers willing to take on yet another monthly bill. That ha…