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Auto and liquor brands remain leading advertisers for FIFA World Cup 2026: TAM Sports
Summary by The Hindu Business Line
2 Articles
2 Articles
Auto and liquor brands remain leading advertisers for FIFA World Cup 2026: TAM Sports
The data, covering the first 62 matches of the tournament, reveals that auto and liquor brands are driving advertising trends, accounting for a combined 69 percent of ad volumes on linear TV
·Chennai, India
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FIFA World Cup 2026 ad volumes on linear TV fall 14%; CTV attracts more advertisers: TAM
New Delhi: Advertising activity during the FIFA World Cup 2026 has shifted further towards Connected TV (CTV), with linear television witnessing a 14% decline in average ad volumes per channel per match compared to the 2022 edition, according to a TAM Sports report. The report, based on commercial advertising during live matches across the first 62 games of the tournament, also found that CTV attracted more advertising categories, advertisers an…
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Leaning Left0Leaning Right1Center0Last UpdatedBias Distribution100% Right
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100% Right
R 100%
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