Skip to main content
See every side of every news story
Published loading...Updated

Mattel Launches First Autistic Barbie Doll

Mattel developed the autistic Barbie with Autistic Self Advocacy Network input, donating 1,000+ dolls to pediatric hospitals to support representation and sensory needs.

  • On Monday, Mattel unveiled its first Barbie designed to represent autism, launching on Mattel Shop and major stores including Target for about $11.87.
  • Mattel spent more than 18 months working with the Autistic Self Advocacy Network , developing a doll designed to reflect some ways autistic individuals experience and navigate the world.
  • The doll features articulated elbows and wrists to allow stimming-like gestures, a slightly averted eye gaze, and sensory-conscious accessories including a pink fidget spinner, noise-cancelling headphones, and a tablet with symbol-based AAC apps.
  • Supporters praised the new Barbie, though some in the autistic community said representation is more complicated; Mattel will donate more than 1,000 dolls to pediatric hospitals in Washington, D.C. and Los Angeles.
  • Part of the Barbie Fashionistas line, the new doll joins more than 175 looks and Mattel plans a wider release later this year at retailers including Walmart, noting it can't represent every autistic child.
Insights by Ground AI
Podcasts & Opinions

371 Articles

Lean Left

The doll is equipped with, among other things, an anti-noise helmet and additional joints to allow repetitive movements. While some welcome a step towards inclusiveness, French associations regret a stereotypical representation.

·Paris, France
Read Full Article
Center

With the launch of an autistic Barbie, Mattel continues its strategy of inclusion. But this new doll wants to be more than just a marketing gesture: it helps to change the look on autism as soon as possible.

Read Full Article
Left

This new model joins the collection that includes Barbie with Down Syndrome (trisomy 21), a blind Barbie or a type 1 diabetic Barbie.

·Paris, France
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 61% of the sources are Center
61% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

Business Wire broke the news in Crystal River, United States on Sunday, January 11, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal