How Human Behaviour Guides Brands in the Age of Algorithms

CTV ad exposure lifts long-term sales by 3.16%: Report

A single exposure to a Connected Television (CTV) ad typically lifts long-term sales by 3.16% over three years, closely matching the uplift from broadcast television (3.61%). Dentsu's 16th annual 2026 Media Trends report, titled ‘Human Truths in the Algorithmic Era,’ details how three human behaviours - simplicity, sociability, and attention - guide brand growth and media investment in a world increasingly shaped by algorithms. The report sugges…

How human behaviour guides brands in the age of algorithms

New Delhi: Dentsu has released its 2026 Media Trends report titled Human Truths in the Algorithmic Era, exploring how three enduring human behaviours, simplicity, sociability, and attention, continue to shape the future of media, marketing, and business growth. Now in its 16th edition, the annual report examines the global shifts influencing marketing and media investment. As artificial intelligence, automation, and cultural convergence redefine…

Australian Media in the Age of AI: Dentsu report unveils human truths driving local growth

Dentsu has today launched its 2026 Media Trends report, Human Truths in the Algorithmic Era, revealing how three enduring human behaviours - simplicity, sociability and attention - will shape brand growth in a media landscape increasingly guided by algorithms. Now in its 16th year with insight