Atomic London and Supernova launch striking new campaign for Uber Boat by Thames Clippers, ‘The River Line’, plugging Londoners into the river

Atomic London and Supernova launch striking new campaign for Uber Boat by Thames Clippers, ‘The River Line’, plugging Londoners into the river

LONDON, 5th June 2025 – Atomic has unveiled its first-ever campaign, ‘The River Line’, for its client Uber Boat by Thames Clippers. The launch marks the first work to go live since the brand appointed Atomic London as its creative agency, following a competitive process earlier this year, to support the launch of a groundbreaking new app. The campaign introduces the river as the calm, scenic alternative to London’s busy transport network, positi…