GA's Only NASCAR Track Gets New Name Ahead Of Quaker State 400
- On June 3, 2025, the Atlanta Motor Speedway in Hampton, Georgia, was officially renamed EchoPark Speedway during a public announcement.
- The renaming resulted from a new seven-year, multimillion-dollar naming rights deal between Speedway Motorsports and EchoPark, a used car brand owned by Sonic Automotive.
- EchoPark Automotive, operating 17 locations across Georgia, Tennessee, and Alabama, highlighted the partnership with new green branding and logos displayed on the 850-acre facility ahead of the upcoming Quaker State 400 race on June 28.
- Speedway Motorsports CEO Marcus Smith expressed excitement about collaborating with EchoPark Automotive, highlighting the company's commitment to customer satisfaction, while Sonic Automotive CEO David B. Smith conveyed optimism that this collaboration would help establish EchoPark as a well-known brand.
- The renaming and facility upgrades underscore the venue’s historic NASCAR presence and aim to enhance fan experience as it hosts the nationally broadcast Quaker State 400, kicking off NASCAR's new in-season Cup Series tournament.
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For decades, the Atlanta Motor Speedway has been the beating heart of Southern NASCAR tradition, delivering unforgettable moments on its high-speed, quad-oval track. From Kevin Harvick’s emotional 1st win at the Cracker Barrel Old Country Store 500 in 2001, just 3 weeks after Dale Earnhardt’s tragic death, to Carl Edwards’ thrilling 2005 victory that features one of the closest finishes in track history, the Georgian oval has been home to races …


AMS Renamed EchoPark Speedway
HAMPTON — Speedway Motorsports and EchoPark Automotive introduced the new identity of Georgia’s only NASCAR track Tuesday — the iconic, 66-year-old facility in Hampton, formerly known as Atlanta Motor Speedway, is now EchoPark Speedway.
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