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GA's Only NASCAR Track Gets New Name Ahead Of Quaker State 400

  • On June 3, 2025, the Atlanta Motor Speedway in Hampton, Georgia, was officially renamed EchoPark Speedway during a public announcement.
  • The renaming resulted from a new seven-year, multimillion-dollar naming rights deal between Speedway Motorsports and EchoPark, a used car brand owned by Sonic Automotive.
  • EchoPark Automotive, operating 17 locations across Georgia, Tennessee, and Alabama, highlighted the partnership with new green branding and logos displayed on the 850-acre facility ahead of the upcoming Quaker State 400 race on June 28.
  • Speedway Motorsports CEO Marcus Smith expressed excitement about collaborating with EchoPark Automotive, highlighting the company's commitment to customer satisfaction, while Sonic Automotive CEO David B. Smith conveyed optimism that this collaboration would help establish EchoPark as a well-known brand.
  • The renaming and facility upgrades underscore the venue’s historic NASCAR presence and aim to enhance fan experience as it hosts the nationally broadcast Quaker State 400, kicking off NASCAR's new in-season Cup Series tournament.
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On3 broke the news in on Tuesday, June 3, 2025.
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