At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the fragmented digital landscape.

What’s POSSIBLE: Inside the conference where AI, attention and impact collide - Refresh Miami

Miami was loud this week, not from the nightlife, but from the more than 5,400 marketers, founders, technologists, and storytellers gathered for the third annual POSSIBLE conference. They came for more than panels and keynotes. They came to figure out how to navigate a new era where AI, attention, and authenticity are reshaping what marketing means. Over three packed days at the Fontainebleu, one truth echoed across every stage: AI is no longer …