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Aspen native combats mental health with plushies

Summary by Aspen Times
Of all the noteworthy things to come out of Aspen, “but cute” is a brand that’s worth watching. With a mission to create a palatable, engaging way to address mental health, this new company founded by Aspen native Mikey Schumacher is changing the way insecurities and imperfections can be viewed.  “​​Growing up, I was super anxious and struggled with a lot of negative self-talk,” Schumacher said. “Something that really helped me was reframing tho…

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Aspen Times broke the news in on Monday, June 9, 2025.
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