US EditionSupermarket Creates Huge Croissant to Highlight Soaring Pastry Prices
- Asda rolled out a giant croissant five times the usual size on June 21, 2025, in the UK to highlight soaring pastry prices.
- The move responded to croissant prices rising sharply in high street chains, with some charging up to £2.80, while customers expect fair prices.
- A survey of 2,000 adults revealed most Britons eat croissants twice monthly and consider them a versatile snack embraced nationwide beyond breakfast.
- Asda offers its single-serve croissants at 53p, which is roughly one-fifth the price of those sold by leading bakery chains, and an Asda representative expressed their enjoyment in developing this oversized croissant.
- This campaign aims to raise awareness of price hikes while making croissants more accessible, reflecting changing consumer expectations and market dynamics.
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Total News Sources16
Leaning Left1Leaning Right1Center11Last UpdatedBias Distribution85% Center
Bias Distribution
- 85% of the sources are Center
85% Center
C 85%
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