US EditionSupermarket Creates Huge Croissant to Highlight Soaring Pastry Prices
GREATER LONDON, ENGLAND, JUN 20 – Asda created a croissant five times larger to spotlight price disparities, with 37% of Brits preferring supermarket croissants and an average lifetime consumption of 1,771 pastries.
- Asda has created a giant croissant five times larger than usual to highlight high croissant prices in some UK bakery chains.
- The oversized pastry launch follows rising croissant costs and aims to raise awareness about price disparities among retailers.
- Asda sells its single-serve croissants for 53p, which is up to five times cheaper than some high street patisseries charging around £2.80 each.
- A spokesperson from Asda expressed their enjoyment in crafting the oversized croissant and emphasized the importance of customers receiving products at a reasonable price.
- This campaign suggests Asda wants to make authentic French croissants affordable as they become a firm British favourite and versatile snack.
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Leaning Left1Leaning Right1Center12Last UpdatedBias Distribution86% Center
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86% Center
C 86%
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