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Mattel Drops ‘Clueless’ Barbies in Honor of Movie’s 30th Anniversary

OKLAHOMA COUNTY, OKLAHOMA, JUL 13 – Mattel released Cher and Dionne Barbie dolls with iconic 90s outfits and accessories priced around $59, marking the film's cultural impact in its 30th anniversary year.

  • Mattel launched a new line of Cher and Dionne Barbie dolls this summer to celebrate the 30th anniversary of the movie Clueless.
  • The release follows the original film debut on July 19, 1995, which is loosely inspired by Jane Austen's Emma, who also has a major birthday this year.
  • The Cher doll is dressed in a bright yellow plaid outfit complete with a pleated skirt, and accessorized with a cellphone and a small white backpack, while the Dionne doll is styled in a black-and-white plaid ensemble topped with a hat adorned with a ribbon and rose.
  • Mattel manufactured no more than 7,000 Cher and 5,000 Dionne American Girl outfits, and the dolls sell for $59.40 each on Walmart’s website.
  • This new merchandise honors Clueless’s cultural impact and supports further engagement with fans through collector sets and events like the Malibu Barbie Cafe pop-up.
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OklahomanOklahoman
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Mattel releases 'Clueless' Barbie dolls for movie's 30th anniversary. How to buy.

Mattel released two Barbie dolls inspired by the characters Cher and Dionne in the 1995 movie, "Clueless."

·Oklahoma City, United States
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Finding Wonderland broke the news in on Sunday, July 13, 2025.
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