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As economic uncertainty bites, 64% of UK shoppers say they are turning to loyalty programs for value and security

55% of UK shoppers are more likely to join loyalty programs now than they were a year ago. 64% say they are more likely to join a loyalty program in times of economic uncertainty. 71% of Gen Z and 72% of Millennials in the UK say they’re more likely to join a loyalty program now than twelve months ago. 70% of Gen Z would pay to join a loyalty program. A new study of over 2,000 UK consumers, commissioned by the data-driven loyalty and engagement …
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premierconstructionnews.com broke the news in on Tuesday, July 15, 2025.
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