Artificial intelligence loses out to humans in credibility during corporate crisis responses

Artificial intelligence loses out to humans in credibility during corporate crisis responses

As artificial intelligence tools become increasingly integrated into public relations workflows, many organizations are considering whether these technologies can handle high-stakes communication tasks such as crisis response. A new study published in Corporate Communications: An International Journal provides evidence that, at least for now, human-written crisis messages are perceived as more credible and reputationally beneficial than those au…

PsyPost: Artificial intelligence loses out to humans in credibility during corporate crisis responses | ResearchBuzz: Firehose

PsyPost: Artificial intelligence loses out to humans in credibility during corporate crisis responses. “A new study published in Corporate Communications: An International Journal provides evidence that, at least for now, human-written crisis messages are perceived as more credible and reputationally beneficial than those authored by AI systems.”The post PsyPost: Artificial intelligence loses out to humans in credibility during corporate crisis …