Arla picks Havas London to spread the word on Anchor - DecisionMarketing
Summary by decisionmarketing.co.uk
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1 Articles
Arla picks Havas London to spread the word on Anchor - DecisionMarketing
Arla Foods, which claims to be the UK’s largest dairy cooperative, has appointed a new agency to handle its Anchor butter brand following a three-way competitive pitch. Havas London saw off the other two in the process, which was initially led by Ingenuity, before being managed internally by the Arla Foods marketing team. The agency has been briefed to develop a bold, new integrated campaign for the brand. House 337 has handled the account since…
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