Are we pretending to look rich?

Are we pretending to look rich?

In March 2023, two events coincided by chance that marked a turning point in the way we dress: the premiere of the fourth and final season of Succession and the trial faced by Gwyneth Paltrow over a skiing accident. Both the characters from the HBO series and the Californian actress and entrepreneur went viral for their clothing: a style called “silent luxury” that, although initially accessible only to elites, eventually trickled down to the st…