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Apple Debuts New iPhone 17 Lineup, Apple Watches, AirPods Pro 3

Apple introduces the iPhone 17 series featuring the ultra-thin iPhone 17 Air, with prices starting around $799 and upgrades including improved battery life and display technology.

  • Apple will host its annual major event on September 9, 2025, to introduce the new iPhone 17 series along with refreshed accessories.
  • The event follows rumors about design changes, new chipsets, and upgraded features that aim to redefine Apple’s smartphone and wearable offerings.
  • The iPhone 17 series will include four models with LTPO OLED displays featuring 120Hz ProMotion technology, improved cameras, and higher RAM in Pro versions.
  • Pricing is expected around $799 for the base, $899–$949 for Air, $1,099 for Pro, and $1,199 for Pro Max, with new colors and a thinner chassis for the Air model.
  • This launch may also bring upgrades to Apple Watch models including 5G support and satellite communication, plus a refreshed AirPods Pro 3 with a new chip and design.
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BizToc broke the news in on Monday, September 8, 2025.
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