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Apple’s Subscription Model Has Become Its Most Powerful Revenue Engine

Summary by AppleMagazine
Over the past decade, Apple has transformed from a company primarily known for hardware — iPhone, Mac, iPad — into one where services and subscriptions are central to growth. This shift is no accident. Apple’s subscription model is now its most powerful revenue engine because it blends recurring income, ecosystem lock-in, and strong user engagement into a business model that doesn’t depend on one-time hardware sales. Subscriptions make Apple’s r…
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AppleMagazine broke the news in on Sunday, January 25, 2026.
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