New App Store Rules Target AI Deepfakes and Nudify Apps

Apple’s updated App Store rules go after ‘nudify’ AI apps

Apple's App Store rules now more explicitly ban so-called "nudify" apps that generate intimate images of people without their consent using AI tools. The rule changes follow significant criticism toward Apple after X users used Grok earlier this year to make nonconsensual, sexualized deepfakes, including minors. Apple didn't pull X or Grok from the App Store, though it told senators that it threatened to yank Grok. At Apple's WWDC event in June,…

New App Store Rules Target AI Deepfakes and Nudify Apps

Apple today expanded its App Store moderation rules to cover AI-generated nonconsensual intimate imagery. Sexually explicit content was already banned, but now Apple says app developers must proactively prevent and remove AI-generated deepfakes from their platforms. Apple warns that apps with offending content could be removed from the ‌App Store‌ if developers fail to act. The updated 1.2 rule names AI content creation apps and could be targeti…

Apple’s new App Store rules crack down on AI nudification and ‘bait-and-switch’ apps

Apple updated its App Review Guidelines today with a series of changes meant to strengthen protections against harmful content and deceptive app review practices.