US EditionApple Aims to Keep iPhone 18 Price Flat in Face of RAM Shortage, Kuo Says
Apple plans to absorb a 10–25% RAM cost increase, offsetting margins with services revenue and adjusting higher-storage model prices to keep the iPhone 18 base price stable.
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Apple aims to keep iPhone 18 price flat in face of RAM shortage, Kuo says
Apple will try to avoid raising iPhone 18 prices "as much as possible" in the face of a global memory shortage, according to a report from supply chain analyst Ming-Chi Kuo. According to Kuo, Apple plans to "absorb the costs" of rising RAM prices, while at least keeping the iPhone 18's starting price steady. Kuo reports that Apple is now negotiating iPhone memory prices with suppliers every quarter, instead of every six months, and that he expec…
The memory crisis that affects the industry and therefore the users, is a delicate fact that will not have a solution this year, raising the prices of phones, tablets and laptops inevitably. This crisis will affect smartphone manufacturers like Apple and many other manufacturers, but the [...] The post Apple would absorb price rises of memories so that the iPhones 18 are not more expensive first appeared on TransMedia.
iPhone 18 Price Leak: Apple to Keep Starting Prices Flat Despite Memory Hikes
Apple is navigating a volatile supply chain as memory costs continue to climb, due to the AI server boom. According to analyst Ming-Chi Kuo, the company is dealing with 2026 Q1 price hikes for Low-Power Double Data Rate memory (LPDDR) that align with recent reports, though NAND flash increases have been slightly lower than expected.
iPhone 18 rumor says price could stay the same as last year
(Credit: Kevin Lee / The Shortcut)🍎 Apple is expected to keep the iPhone 18 the same price as the iPhone 17💰 A well-known analyst expects the company to absorb any costs related to the RAM shortage📱 It’ll instead make up for lost profit through its services business📆 Apple is expected to announce the first iPhone 18 devices this fallApple is rumored to keep the price of the iPhone 18 series the same as the iPhone 17. That’s according to a ne…
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