US EditionApple's cringy BSOD ad chooses the wrong Windows target
Apple's 8-minute film uses a 2024 CrowdStrike outage that affected millions to highlight Mac security and contrast it with Windows Blue Screen of Death crashes.
- Posting to YouTube this morning, Apple released an eight-minute short film called The Underdogs about a trade show called Container Con.
- The film references a last year CrowdStrike outage that triggered BSOD outages affecting 8.5 million Windows PCs worldwide, exposing a hidden vulnerability and with 99% of Container Con systems running Windows.
- Apple's ad emphasizes macOS security by explaining the Endpoint Security API blocks kernel-level app access and showcases Apple silicon with Secure Enclave protections across its OSes.
- In the film narrative The Underdogs kept operating on Macs and closed sales, aiming to sell two million eco-friendly bags to buyer Trev Smith, while Apple faced criticism over Thailand portrayals.
- Apple's gag builds on a nearly 20-year history of mocking Windows and Justin Long returned a few years ago to related spots, while Microsoft moves antivirus out of the kernel and adds Quick Machine Recovery.
13 Articles
13 Articles
Apple turned the CrowdStrike BSOD issue into an anti-PC ad
It’s been a while since Apple last mocked Windows security, but the iPhone maker has just released an ad that hits Windows hard. The eight-minute commercial pokes fun at the CrowdStrike Blue Screen of Death (BSOD) issue that took down millions of Windows machines last year. Apple’s ad follows The Underdogs, a fictional company that’s about to attend a trade show, before a PC outage causes chaos and a Blue Screen of Death shuts down machines at t…
The Underdogs return to attack the Windows Blue Screen of Death
Apple's "Underdogs" have returned in a new video, with the BetterBag crew weathering the storm of a convention battered by the Blue Screen of Death thanks to Mac security.The Underdogs in 'BSOD' - Image Credit: Apple/YouTubeEach year, Apple releases an extended video featuring the "Underdogs," a group of coworkers dealing with a problem by using Apple products. The comedic presentation for 2025 directly takes aim at Windows, with its Apple at Wo…
Coverage Details
Bias Distribution
- 67% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
