Skip to main content
See every side of every news story
Published loading...Updated

Apple to Use Google's AI Model to Run New Siri, Bloomberg News Reports

Apple will pay Google $1 billion annually to use its 1.2 trillion parameter Gemini AI model to enhance Siri until Apple develops its own AI system.

  • Apple Inc. will integrate Google Gemini in Siri with iOS 26.4, paying about $1 billion per year temporarily, Gurman reports.
  • Siri, Apple’s AI assistant released in 2010, has long been viewed as a weak point in Apple’s mobile software lineup, and recent AI announcements fell short of prior promises, Gurman reports.
  • The update will focus on personalization by tapping personal data and on-screen activity, while Apple preserves privacy by running Google models on its server infrastructure and using Apple’s proprietary on-device Foundation Models for simpler queries.
  • Apple still plans to build its own AI even as Ke Yang left for Meta last month and it held talks with OpenAI and Anthropic this year.
  • Internally called `Linwood`, the upgrade shows Apple treating Google as a `behind-the-scenes technology supplier`, Bloomberg reporter Mark Gurman indicates based on anonymous leaks.
Insights by Ground AI
Podcasts & Opinions

23 Articles

Lean Right

The Siri voice assistant will be updated next year with an artificial intelligence (IA) model developed by Google as part of an agreement that will cost Apple a billion dollars a year.Apple and Google are closing the deal that will help put Siri up to the most current attendees, who are driven by large language models (LLM), according to knowledgeable sources of this issue to Bloomberg.

·Buenos Aires, Argentina
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 50% of the sources are Center
50% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

Reuters broke the news in United Kingdom on Wednesday, November 5, 2025.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal