Apple to Use Google's AI Model to Run New Siri, Bloomberg News Reports
Apple will pay Google $1 billion annually to use its 1.2 trillion parameter Gemini AI model to enhance Siri until Apple develops its own AI system.
- Apple Inc. will integrate Google Gemini in Siri with iOS 26.4, paying about $1 billion per year temporarily, Gurman reports.
- Siri, Apple’s AI assistant released in 2010, has long been viewed as a weak point in Apple’s mobile software lineup, and recent AI announcements fell short of prior promises, Gurman reports.
- The update will focus on personalization by tapping personal data and on-screen activity, while Apple preserves privacy by running Google models on its server infrastructure and using Apple’s proprietary on-device Foundation Models for simpler queries.
- Apple still plans to build its own AI even as Ke Yang left for Meta last month and it held talks with OpenAI and Anthropic this year.
- Internally called `Linwood`, the upgrade shows Apple treating Google as a `behind-the-scenes technology supplier`, Bloomberg reporter Mark Gurman indicates based on anonymous leaks.
23 Articles
23 Articles
The Siri voice assistant will be updated next year with an artificial intelligence (IA) model developed by Google as part of an agreement that will cost Apple a billion dollars a year.Apple and Google are closing the deal that will help put Siri up to the most current attendees, who are driven by large language models (LLM), according to knowledgeable sources of this issue to Bloomberg.
Apple Nears $1 Billion-a Year Deal To Use Google AI For Siri
By Mark Gurman November, 2025 Takeaways by Bloomberg AI Apple Inc. is planning to use a 1.2 trillion parameter artificial intelligence model developed by Alphabet Inc.’s Google to help power its overhaul of the Siri voice assistant. The two companies are finalizing an agreement that would see Apple pay roughly $1 billion annually for access to Google’s technology, with the Google model handling Siri’s summarizer and planner functions. Apple i…
Apple’s $1B Google AI deal will be great for iPhone users. Until it's not
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