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Love It or Laugh at It, Apple X Issey Miyake’s $299 iPhone Pocket Is Already Sold Out in US Store
Apple's iPhone Pocket, a 3D-knitted accessory by Issey Miyake, is priced from $150 to $230 and offers a fully enclosed phone sling in eight colors.
- On Nov 14, Apple unveiled the 3D-knit iPhone Pocket made with Issey Miyake, prompting early crowds at the SoHo Apple store, New York, while online delivery options sold out that morning.
- The move builds on Apple's recent expansion into wearable phone accessories for the iPhone 17 family, joining cross-body slings and straps, with the Pocket made in Japan using Issey Miyake's R&D.
- Available in two sizes, the iPhone Pocket is a 3D-knitted sling in eight colors that fully encloses the phone and can be worn in multiple ways.
- Only 10 stores worldwide will stock the Pocket, with SoHo Apple store, New York as the sole U.S. location, while Reddit and social media critics called the launch out of touch but fans and content creators queued and bought multiple Pockets as fashion collectibles.
- Critics have framed the Pocket as one of the silliest and most unnecessarily expensive first-party accessories, despite Apple's history of polarising premium add-ons, from a US$19 polishing cloth to a US$999 monitor stand.
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12 Articles
12 Articles
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Apple is promoting a new minimalist iPhone case, created in collaboration with Japanese fashion designer Issey Miyake, the fashion house behind Steve Jobs' black turtlenecks.
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Total News Sources12
Leaning Left0Leaning Right4Center0Last UpdatedBias Distribution100% Right
Bias Distribution
- 100% of the sources lean Right
100% Right
R 100%
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