US EditionApple Had to Invent a Camera for the F1 Movie Because Broadcast Ones Weren't Good Enough
9 Articles
9 Articles
The module was subjected to rigorous tests to ensure its operation under extreme vibration, heat and shock conditions, exceeding even the technical requirements established by Formula 1
If you haven't noticed it yet, Apple's big movie -F1- is coming to the cinemas next week, and the company's advertising drum stirs strongly for it. For example, with the funny WWDC opening with Craig Federighi's special hairstyle, followed by an incredible haptic trailer, a visit to the main actor Brad Pitt in the Apple Store and an Apple pay action with Fandango. Now Apple is also showing one of the devices with which the film was shot. Accordi…
Apple CEO Tim Cook Confirms New Documentary on Lewis Hamilton - Newsweek - WiredFocus
Apple CEO Tim Cook has revealed that a documentary is being made on Lewis Hamilton, inspired by his story of coming from a working-class family who began his racing career in karting and went on to become one of the most successful drivers in Formula One. The topic of the documentary came up as Cook and Hamilton spoke about their roles in the upcoming F1 movie, produced by Jerry Bruckheimer and directed by Joseph Kosinski, scheduled to hit theat…
‘F1’ and Apple’s Movie Strategy
Cynthia Littleton, in a long profile for Variety: When pressed about what Apple's investments in movies and TV shows have meant for the company as a whole, Cook explains that Apple is at heart "a toolmaker," delivering computers and other devices that enable creativity in users. (This vision for the company, and the "toolmaker" term specifically, was first articulated by Jobs in the early 1980s.) "We're a toolmaker," Cook says again. "We make to…
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