Apple’s New Ad Puts Parkinson’s Patients Behind the Camera

Apple’s New Ad Puts Parkinson’s Patients Behind the Camera

Apple is again putting the spotlight on the iPhone’s accessibility features in a new campaign. “No Frame Missed,” created by its dedicated agency TBWA\Media Arts Lab, highlights how iPhone’s Action […]

How iPhone Action Mode helps Parkinson's sufferers capture steady moments

Apple has put the spotlight on one of its more overlooked iPhone camera tricks, showing how Action mode can make everyday recording possible for people living with Parkinson's disease.iPhone Action mode helps people with Parkinson's diseaseOn August 20, Apple released "No Frame Missed," a video showcasing people with Parkinson's using a feature to film without hand tremors. The clip is part of Apple's campaign to highlight accessibility as a cor…

Apple profiles people with Parkinson’s to highlight iPhone’s accessibility

“No Frame Missed” tells three stories of how the phone’s Action Mode helps users record steady video.

Apple shares emotional film on how Action mode helps iPhone users with Parkinson’s

In its short film No Frame Missed, Apple shows how an iPhone videography feature has become an unlikely source of...

Apple Shows How iPhone's Action Mode Helps People With...

Apple today shared a touching video that highlights how the iPhone's Action mode allows for people with Parkinson's disease to record stable videos...

'No Frame Missed' | Recording iPhone Video With Parkinson's

Today, Apple released an emotional short film showing how the iPhone makes it possible for people with movement disorders, particularly Parkinson’s disease, to record stable videos. The film, No Frame Missed, highlights three people living with Parkinson’s disease and how the iPhone’s Action mode has helped them preserve both precious moments and a sense of […]Read More...