US EditionThis Week's Top Stories: MacBook Neo, iPhone 17e, and Much More
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9 Articles
Apple is shifting its strategy from "winning at a high price" to "dominating at a low price." Following the recent price cuts for its new entry-level smartphones, the company is also releasing a new MacBook for the first time priced under 1 million won. This simultaneous lowering of the barriers to entry for both smartphones and laptops isn't simply a product lineup expansion; it signals a shift in Apple's revenue structure.
This week's top stories: MacBook Neo, iPhone 17e, and much more
Welcome to 9to5Mac’s top stories of the week, where we recap the biggest news in the Apple world every Saturday. This week, we have all of Apple’s announcements, including the MacBook Neo, iPhone 17e, and more. Plus, our usual slate of new podcast episodes, opinion pieces, and much more. Read on for all of this week’s top stories. more…
Apple’s ‘big week’ launches a pair of $599 devices aimed at budget buyers - WXXV News 25
By SHAWN CHEN NEW YORK (AP) — Apple CEO Tim Cook promised a “big week” of product announcements has seen the introduction of a new budget-friendly iPhone trim, an entry-level MacBook tier, updated iPad Air models, refreshed monitors and higher-end chipsets. All of which was on display at hands-on media events held Wednesday in New York, London and Shanghai. The tech titan recently saw its quarterly earnings rise to a new record, thanks to stro…
iPhone 17e, M5 Pro/Max, MacBook Neo, Nothing Phone (4a) Pro debut
This was officially Mobile World Congress 2026 week, but Apple decided to unveil some new tech, effectively hijacking some of the spotlight. Starting off with the iPhone 17e, a subtle update over the 16e. The new phone hasa binned A19 SoC, starts off at 256GB and lacks a 128GB version, and brings the new C1X modem for better connectivity. Most importantly, the 17e costs the same $599 despite the doubled storage. Deliveries begin on March 11. App…
Here's our weekly recap to catch up on the week's top tech news. There were a plethora of Apple announcements, an interesting Orange project, and the latest news on the Warner Bros. acquisition. [Read more] All our articles are also on our Google profile: follow us so you don't miss a thing!
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