US EditionApple nears deal to acquire talent and technology from computer vision startup Prompt AI
Apple aims to strengthen its AI capabilities by acquiring Prompt AI's team and technology in a deal smaller than recent tech acquisitions, focusing on smart home integration.
- On Thursday, Apple Inc. is in late-stage talks to acquire top talent and technology from Prompt AI, likely integrating them into its HomeKit smart home division.
- Silicon Valley's trend of acquihires has led companies to boost AI research and skirt regulatory concerns, while Prompt AI, founded in 2023 with a seed round from AIX and Abstract Ventures, struggled with its business model.
- At an all-hands on Thursday, Prompt leadership told employees that staff not joining Apple will be paid a reduced salary and that xAI and Neuralink had approached the company, according to audio accessed by CNBC.
- Apple's deal for Prompt would be far smaller than recent headline transactions, including Meta's $14.3 billion Scale AI investment and Google's $2.4 billion Windsurf deal, while its biggest acquisition was the $3 billion Beats Electronics purchase in 2014.
- Analysts warn Apple must nail its AI strategy to drive the next upgrade cycle as Apple's stock has fallen 2% this year, trailing major indexes and tech megacaps.
20 Articles
20 Articles
Apple’s reportedly close to acquiring talent from ‘ambient AI’ startup Prompt AI.
CNBC reports Seemour maker Prompt AI is in late-stage talks over an acquihire by Apple, “likely” joining the Apple Home division. Seemour’s ambient intelligence (more on that topic here) promised alerts and summaries of action caught on camera feeds, which could be useful for Apple’s rumored security camera and HomeScreenPod. [Image: Seemour.ai https://platform.theverge.com/wp-content/uploads/sites/2/2025/10/seemour_ai.jpg?quality=90&strip=all]
Apple Looks to Acquire Tech and Expertise From Prompt AI
Apple is reportedly preparing to acquire talent and technology from computer vision startup Prompt AI. The tech giant was in late stage talks on the deal, CNBC reported Friday (Oct. 10), with Prompt’s leadership informing employees of the pending transaction last week. Those employees were told that those who did not end up joining Apple will be paid a reduced salary, and encouraged to apply for open roles at the company, CNBC added, c…
Apple is about to absorb the talents of Prompt AI, a young company specializing in computer vision that has been able to talk about it. This manoeuvre, which would have capped Elon Musk's ambitions at the pole, could give Apple Intelligence and the brand's home ecosystem a serious boost.
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