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Apple Music Invested Heavily in the Super Bowl and Made No Mistake: This Makes Half-Time Profitable
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For a decade, between 2012 and 2022, the Super Bowl’s half-time was Pepsi’s exclusive territory, but for a few years Apple Music has been leading the show and with it there have been audience milestones for what happens in the show, since the first presentation with Beyoncé showing up pregnant. The cost of sponsorship, estimated at $50 million a year, according to NFL quarterly reports, is a space to position one of Apple’s most profitable busin…
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