Apple Might Launch a New Class of 'Ultra' Devices in 2026 - Including a Foldable iPhone
Apple aims to introduce AirPods Ultra with computer-vision cameras for enhanced Siri interaction, targeting premium buyers with a price above the AirPods Pro, Bloomberg reported.
- This year, Apple may introduce an AirPods Ultra with computer-vision cameras feeding visual data to Siri, Gurman reports.
- Apple is shifting focus this year toward high-end devices to expand premium offerings and may create an 'Ultra' category to build a premium-tier customer base, Mark Gurman says.
- Analyst Ming‑Chi Kuo and supply‑chain reports indicate tiny infrared camera modules will let AirPods see around you and enable gesture controls, with mass production by 2026.
- The model would likely cost more than the AirPods Pro 3 , targeting consumers willing to spend more, as Apple fills the high-end market, with the MacBook Neo as an entry‑level example.
- Gurman teases a paced company‑wide release schedule throughout the year, with the Ultra label possibly extending to iPhone, MacBook, iPad, and iMac, and the foldable iPhone starting at $2,000.
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It will begin introducing ultra products this year.
Apple may launch ‘Ultra' category devices: Foldable iPhone, AirPods Ultra and MacBook Ultra expected
Apple has launched several mid-range and premium devices over the past week, with the iPhone 17e emerging as one of the most sought-after products. The tech giant is widely known for its premium devices, and the company appears to be continuing this strategy. This year, Apple is reportedly shifting its focus further toward high-end devices. The company may introduce products designed for users who are looking for advanced technology and features…
Apple May Launch 'AirPods Ultra' With Key New Feature
While the AirPods Pro 3 launched just six months ago, it has been rumored that Apple plans to unveil new AirPods Pro this year. Instead of AirPods Pro 4, it has been rumored that the new AirPods Pro will be a higher-end version of the AirPods Pro 3. This would be similar to the regular AirPods 4, which are available in two versions, with and without active noise cancellation.
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