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Ford's $30,000 Electric Truck Will Be Born Into an iPhone Family and Feature Integrated Apple Maps

The software will add EV routing, real-time traffic and battery preconditioning, while feeding road-level data to Ford’s BlueCruise system.

  • On Thursday, Ford and Apple announced Apple Maps will be directly integrated into Ford's upcoming Universal Electric Vehicle platform, making Ford Apple's first automotive partner.
  • Ford is developing the Universal Electric Vehicle Platform to underpin a midsize electric pickup that CEO Jim Farley confirmed will be priced around $30,000, eventually supporting SUVs and commercial vans.
  • Unlike Apple CarPlay, the new MapKit for Automotive SDK runs natively in the vehicle to provide EV routing, charging station search, and battery preconditioning integrated directly into Ford's display.
  • Ford's Latitude AI is using 'road-level information' from Apple Maps to advance BlueCruise, aiming to 'deliver a more seamless on-ramp-to-off-ramp experience,' the company said.
  • Ford targets eyes-off driving by 2028, planning to evolve toward 'point-to-point autonomy' similar to Tesla's Full Self-Driving software as it refines autonomous capabilities.
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Apple has partnered with Ford to expand its automotive software strategy. This move is interpreted as an attempt to broaden its influence in the automotive ecosystem by supplying vehicle maps and software, rather than manufacturing finished vehicles directly, following the suspension of its electric vehicle (EV) development project. According to the Financial Times (FT) on the 23rd (local time), Apple [is supplying] its vehicle [software] to For…

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MacRumors broke the news in Glen Allen, United States on Thursday, July 23, 2026.
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