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Apple launches rich new web interface for the App Store

On November 3, 2025, Apple launched a redesigned web App Store on apps.apple.com, which now loads a full browsable experience replicating the native App Store in browsers.
Facing long-running complaints from governments, the redesign signifies Apple’s continued push to portray the App Store as a more open ecosystem, 17 years after its debut.
The web store includes a left-hand toggle to switch between iPhone, iPad, Mac, Vision Pro, Apple Watch, and Apple TV listings, and app product pages now feature a media-rich interface with new iconography.
However, users cannot download apps from the web and existing Apple users cannot log in, so install actions prompt opening the native App Store or sharing a link.
Observers note Apple waited years to create a browser App Store by 2025 and question who will use it, though developers and researchers may find niche value.

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17 Articles

Engadget

Lean Left

Apple's App Store website is actually an app store website now

That's right, it took until the year 2025 for Apple to create a browser version of the App Store.

3 days ago·United States

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PC Mag

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Apple Brings Another One of Its Apps to the Web

Users can finally visit the App Store through the web, instead of the dedicated app. For now, the new site seems to lack some capabilities, suggesting it’s a work in progress.

3 days ago·United States

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TechCrunch

Center

Apple's App Store gets a new web interface

Before this update, users could see individual pages for apps on the web, but there was no way to browse within the App Store.

3 days ago·United States

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BGR

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Apple Finally Brings Its App Store To The Web

In a surprise move, Apple launched a full web experience for the App Store in November 2025, giving users an easier way to check out and share iOS apps.

3 days ago

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