US EditionApple’s Missteps Are Adding up — but Don’t Count It Out Yet
- Apple pulled its back-to-school ad titled 'The Parent Presentation' featuring Martin Herlihy on June 20, 2025, after less than 24 hours online.
- This removal followed consistent criticism of Apple ads since last May and delays in promised AI features from WWDC 2024, fueling concerns about Apple's marketing and innovation pace.
- The ad, accompanied by a 7-minute video and an 81-slide presentation on convincing parents to buy a Mac for college, faced social media backlash calling it cringeworthy and out of touch with Gen Z.
- Apple’s stock dropped about 17% year-to-date and nearly 5% the day after the ad pull, while analysts like Ming-Chi Kuo warned Apple risks falling behind AI competitors without greater investment.
- These events reveal mounting pressures from ad missteps, leadership uncertainty, and innovation delays that could challenge Apple’s market position and investor confidence.
11 Articles
11 Articles
Apple’s missteps are adding up — but don’t count it out yet
The stumbles from America’s most profitable company keep coming, worrying investors and leaving its massive consumer base hungry for true innovation. In its latest misfire, Apple pulled a new ad campaign less than 24 hours after it launched on Friday, June 20. The seven-and-a-half–minute video, titled “The Parent Presentation,” starred Saturday Night Live writer and comedian Martin Herlihy. Styled more like a short film than a commercial, it fea…
Apple has yanked yet another ad campaign. Why?
Apple created a back-to-school ad with comedian Martin Herlihy, then pulled it. Screenshot via X Apple is justifiably famous for its marketing. You could even argue that the company’s ad campaigns are as well-known as its products: Think Different. Dancers with iPods. And, of course, the 1984 Super Bowl ad for the Mac. But now, for some reason, Apple is developing a different reputation in adland: the company that pays for ad campaigns and then …
Apple keeps releasing ads, then killing them. What's going on?
Apple created a back-to-school ad with comedian Martin Herlihy, then pulled it.Screenshot via X"Apple makes great ads" is a thing people used to say all the time.New thing people say: "Apple keeps pulling its ads. What's up with that?"No seriously. What's going on?Apple is justifiably famous for its marketing.You could even argue that the company's ad campaigns are as well-known as its products: Think Different. Dancers with iPods. And, of cours…
In the last year he has withdrawn four, accused in various ways of being problematic, stereotyped or deceptive
Apple pulls ‘The Parent Presentation’ ad, marking fourth takedown in a year
New Delhi: Apple has taken down its latest advertisement titled The Parent Presentation within a day of posting it on YouTube, according to reports. The eight-minute-long video featured comedian Martin Herlihy advising students on how to convince their parents to purchase a Mac. The video has since been marked private on YouTube and is no longer publicly accessible. The Verge reports that Apple had also released an accompanying 81-slide presenta…
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