Apple grows in market and revenue capture

In Mexico, Apple only captures 16.6 percent of the smartphone market, however, it has managed to capture 31.7 percent of the total revenue generated by the total sale of these devices; that is, it is the brand that is located on the first site for its market effectiveness, as well as for the satisfaction it has managed to provide to its users, despite offering high-end devices that are out of reach of average consumer spending.