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Pop Sensation Shakira Opens up on Rapper Bad Bunny's Superbowl Takeover: 'It's About Time and...'

Bad Bunny’s historic 2026 Super Bowl halftime show highlights Latin music’s global influence, marking a milestone for Spanish-language artists on a major U.S. stage.

  • During Billboard Latin Music Week on Oct. 20, organizers confirmed Bad Bunny as the Super Bowl LX Halftime Show headliner for February 2026 at Levi's Stadium, Santa Clara, California.
  • Recognized as the Top Latin Artist of the 21st Century, Bad Bunny will be honored at the 2025 Billboard Latin Music Awards and landed nine videos on the Sept. 29 US Daily Top Music Videos chart.
  • Artists on the Latin and Hip-Hop scenes responded, with Shakira praising Bad Bunny for representing Latin culture, Anuel AA and DJ Khaled praising the pick, and Shaboozey noting the NFL's global growth and his halftime experience.
  • Critics publicly challenged the NFL's choice, noting a Change.org petition seeking George Strait had more than 58,000 signatures and conservative backlash included a Turning Point USA counter halftime show.
  • Seen as a milestone for Latin music, the performance marks historic global representation, and Bad Bunny called the moment 'legendary,' highlighting its cultural significance.
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Latin Times broke the news in New York, United States on Monday, October 20, 2025.
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