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'Anti-Influencers' Break Away From Tradition and Create a New Era of Digital Marketing

Summary by Edital Concursos Brasil
Digital marketing has undergone significant and unexpected transformations in recent years. Now, a new phenomenon, the digital anti-influencer, is emerging to challenge the traditional model and bring a new perspective to consumer communication. This movement proposes a radical break with the perfect aesthetics and aspirational content that have dominated social media for over a decade. The rise of anti-influencers is more than just a passing tr…
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Digital marketing has undergone significant and unexpected transformations in recent years. Now, a new phenomenon, the digital anti-influencer, is emerging to challenge the traditional model and bring a new perspective to consumer communication. This movement proposes a radical break with the perfect aesthetics and aspirational content that have dominated social media for over a decade. The rise of anti-influencers is more than just a passing tr…

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Edital Concursos Brasil broke the news in on Monday, June 2, 2025.
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