Ananya Birla Launches Colour Cosmetics Brand LOVETC

Ananya Birla Launches Colour Cosmetics Brand LOVETC

Get latest articles and stories on Latest News at LatestLY. Ananya Birla has launched colour cosmetics brand LOVETC, expanding the presence of Aditya Birla Group in the fast-growing cosmetic segment in India. Latest News | Ananya Birla Launches Colour Cosmetics Brand LOVETC.

LOVETC by Ananya Birla announces Janhvi Kapoor as Brand Ambassador

Ananya Birla, businessperson and artist, has introduced LOVETC, a new premium colour cosmetics brand in India, focusing on global quality with a distinctly Indian identity. To support the launch, the brand unveiled a campaign featuring actor Janhvi Kapoor, known for her connection with youth audiences. Kapoor, reflects the brand's vision, beauty that is bold, expressive and authentic. The campaign film, shared across social media and digital pla…

LOVETC by Ananya Birla, Janhvi Kapoor as Brand Ambassador

ANANYA BIRLA has launched colour cosmetics brand LOVETC, expanding the presence of Aditya Birla Group in the fast-growing cosmetic segment in India. This follows the launch of Contraband by Birla Cosmetics earlier this year as per its expansion plans into the segment. “LOVETC aims to fill the gap for high-performance, homegrown beauty products in the Indian market,” said a statement issued from the Office of Ananya Birla, part of the Aditya Birl…

Ananya Birla forays into beauty industry with launch of Lovetc

Mumbai: The Office of Ananya Birla, Aditya Birla Group, announced expansion in the beauty industry with the launch of Lovetc. The brand aims to address the market-gap for high-performance and premium colour cosmetics in India.  This strategic expansion follows Birla Cosmetics (BCPL) launch of Contraband, earlier this year. The company’s foray into colour cosmetics is part of its long-term vision to build a dynamic beauty portfolio, leveraging de…

Mosa enters beauty industry at a young age

By: ’Moelo Motsiri MASERU Mosa Masithela, a 21-year-old third year student at Limkokwing University of Creative Technology (LUCT), has made a bold move of starting her own make-up hub. Her business, Fresh and Glams, offers personalised professional makeup services for various occasions like weddings, parties, photoshoots, to mention few. Inspired by Kissed by T’soany and Beauty by Muzi, Mosa boldly stepped into the beauty industry back in 2021 w…

Ananya Birla forays into beauty space with launch of LOVETC - India Retailing

To amplify its market entry, Birla Cosmetics Pvt. Ltd. has signed Indian actress Janhvi Kapoor as LOVETC’s exclusive brand ambassador Bengaluru: Ananya Birla, daughter of billionaire Kumar Mangalam Birla, has ventured into the beauty industry with the launch of colour cosmetics brand LOVETC, according to a company press release on Tuesday. The brand is designed to redefine the beauty landscape with quality homegrown brands that address the marke…