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Apple Surges Ahead Despite Tariff Challenges and AI Delays

NO LOC, JUL 31 – Apple CEO Tim Cook highlights AI development delays and a $500 billion US manufacturing investment while unveiling major software updates and new product plans.

  • Apple Inc. exceeded analyst expectations by posting $94.04 billion in revenue in its fiscal third quarter, delivering results well above forecasts.
  • The company faced headwinds including tariff-related cost increases and has delayed its AI-powered Siri improvements to 2026.
  • Apple delivered record iPhone sales, growing by 13.5% to $44.58 billion, while services and Mac sales also exceeded expectations, helping offset challenges.
  • CEO Tim Cook stated on the Q3 call that Apple is significantly growing AI investments, reallocating staff, and focusing on accessible AI integration across devices.
  • Apple's ongoing AI delays and tariff pressures present risks, but its evolving strategy and strong product sales may bolster its market position moving forward.
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Philip Elmer‑DeWitt broke the news in on Wednesday, July 30, 2025.
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