Apple May Be Considering Buying Unity, an Analyst Suggests

Is Apple Buying Unity Games After Epic Games Legal Fiasco?

Is Apple buying Unity Games? If reports are to be believed, Apple might be considering acquiring Unity Technologies, the company behind the Unity game engine. This speculation arises in the wake of Apple’s legal defeat to Epic Games, which challenged Apple’s App Store policies. The court ruling now requires Apple to allow developers to direct users to alternative payment methods outside the App Store. Industry analyst Joost van Dreunen suggests …

Analyst Suggests Apple Might be Considering Buying Unity After Legal Defeat to Epic Games - 80 Level - WiredFocus

In his latest write-up, van Dreunen predicts that Apple may eventually purchase Unity, the engine behind over 70% of mobile games, which was also fully integrated into Apple Vision Pro at launch. He argues that such a deal would allow Apple to block Unity from building its own direct-to-consumer infrastructure, eliminating a potential competitor, while also undercutting Epic by offering a fully integrated toolchain for mobile game development an…

Apple May Be Considering Buying Unity, an Analyst Suggests

"Unity is currently relatively cheap."