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An In-Depth Guide To Apple Search Ads - Data Intelligence

Summary by Plato. Vertical Search. Ai. | PlatoAiStream. Data Intelligence. Vertical Search. Ai.
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers overlook: Apple Search Ads (ASA). If you work with apps or even if your business uses an app as a secondary conversion point, ASA is one of the most intent-driven ad platforms you can leverage. Unlike other platforms where discovery can feel like throwin…
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Search Engine Journal broke the news in on Wednesday, June 4, 2025.
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