US EditionAmid new POPI Regulations, WhatsApp Smartbots Are Delivering 60-70% Sales Leads Retention While Call Centres Only Deliver 30-40%
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Amid new POPI Regulations, WhatsApp Smartbots Are Delivering 60-70% Sales Leads Retention While Call Centres Only Deliver 30-40%
Traditional marketing channels such as call centres, SMSs and emails are being put on mute by consumers, fatigued by the constant and incessant marketing spam they experience every day. There is no logical reason for businesses to continue hammering the dead horse of traditional marketing channels that only result in the 30-40 per cent lead retention. Businesses are losing time, losing money and losing customers. Despite this, marketers continue…
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