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Americans are cutting back on alcohol. How brewers are responding

Health concerns and a U.S. surgeon general advisory linking alcohol to cancer have driven 54% of adults to consume alcohol, while nonalcoholic beer sales grow double digits, experts say.

Summary by Ground News
A recent survey from Gallup found 54% of U.S. adults say they consume alcohol, a record low, amid growing health concerns surrounding alcohol consumption. That’s opened space for alternatives like nonalcoholic beer to grow, according to Dave Williams, vice president of analytics and insight for Bump Williams Consulting, a Connecticut firm that specializes in the alcoholic beverage industry.

2 Articles

USA TodayUSA Today
Lean Left

Americans are cutting back on alcohol. How brewers are responding.

Gallup found 54% of U.S. adults say they consume alcohol, a record low amid growing health concerns surrounding alcohol consumption.

·United States
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GallupGallup
Center

U.S. Drinking Rate at New Low as Alcohol Concerns Surge

A record-low 54% of Americans say they drink alcohol, as a majority now believe moderate drinking is unhealthy.

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  • 50% of the sources lean Left, 50% of the sources are Center
50% Center

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Gallup broke the news in on Wednesday, August 13, 2025.
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