US EditionWhy Sardines Have Become the Biggest 'It' Print of the Summer
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Why sardines have become the biggest 'it' print of the summer
Sardines are having a moment as the biggest 'it' print in fashion and homeware this summer, but as the less-chic counterpart to the lobster trend, we've all been left asking - why sardines? We got a fashion analyst to explain the trend and why we're all so fish mad right now.
Customers in the United States have been buying more canned fish and frozen pizzas in recent months. This phenomenon is typically accompanied by economic fears of worse times. The US is also facing a recession as a result of Trump's tariff war. In the Czech Republic, retailers have not yet reported a similar phenomenon.
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