US EditionFormer NASCAR Driver Danica Patrick Reacts to Sydney Sweeney Ad Backlash
UNITED STATES, AUG 03 – American Eagle's July 2025 campaign featuring Sydney Sweeney sparked accusations of eugenic messaging linked to genetic traits, despite a 10% stock surge after its launch, company says.
- On July 23, 2025, American Eagle Outfitters unveiled its campaign featuring Sydney Sweeney that divided social media over race and beauty standards.
- Amid growing criticism, detractors labeled the wordplay on 'jeans' and 'genes' as evoking eugenic messaging, with some describing it as 'Nazi propaganda,' critics argue.
- American Eagle’s stock jumped more than 10 percent, adding approximately $200 million, and about a week later, the company defended its ad on social media.
- Suggesting a cultural shift, the campaign underscores a broader move away from the restraint of the Biden-Obama years, observers say.
14 Articles
14 Articles
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https://www.youtube.com/watch?v=XKkYmlT7MsA Sydney Sweeney’s new American Eagle jeans ad is sending the left into a meltdown. Critics are calling it a Nazi ad. Never mind that Jay Schottenstein—American Eagle’s Executive Chairman and CEO—grew up in a Jewish family. And let’s be real: no one honestly believes Sweeney’s reference to jeans is anything more than a playful joke. But what’s really going to drive the left mad? Sydney Sweeney isn’t just…
The last storm is on the pants spot with Sydney Sweeney
'Woke advertising is dead; Sydney Sweeney killed it'
The fashion retailer American Eagle issued a resolute defense Friday of its controversial Sydney Sweeney advertising campaign, pushing back against widespread social media criticism that accused the company of promoting racial insensitivity through its "Great Jeans" marketing message. Fox News reported that the clothing company broke its silence after days of mounting backlash over the campaign featuring the "Euphoria" actress, which drew both f…
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