US EditionAmbush marketing and misleading advertising in Italy: final decision on the first application of the new rules and its implications
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Ambush marketing and misleading advertising in Italy: final decision on the first application of the new rules and its implications
With judgment no. 3118 dated 11 April 2025, the Italian Council of State addressed, for the first time, the practical application of the rules on ambush marketing introduced by Law Decree no. 16/2020 (“Urgent measures for the organization and execution of the Milan-Cortina 2026 Winter Olympic and Paralympic Games and the ATP Finals in Turin 2021–2025, as well as provisions on parasitic advertising”), which established a new layer of public enfor…
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