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Amazon Has Been Quietly Raising Prices on Everyday Items: Report

UNITED STATES, JUL 21 – Amazon raised prices on 1,200 low-cost household essentials by an average of 5.2% since January due to tariffs, while Walmart lowered prices on similar items by nearly 2%.

  • On July 20, the Wall Street Journal analysis showed Amazon quietly raised prices on 1,200 essentials, without notifying shoppers.
  • President Trump’s administration expanded tariffs on imports, raising costs for manufacturers and retailers.
  • The Journal found a 5.2% average price increase on low-cost items, per Traject Data analysis, while Walmart cut prices by nearly 2%.
  • In response, Amazon disputed the WSJ report, calling it `false and misleading` and accused it of cherry picking a mere 2,500 items.
  • Amid tariff-driven pressures, 44% of shoppers have changed habits, PYMNTS Intelligence found, as more than eight in ten consumers are adjusting spending.
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The Wall Street Journal reported on Sunday (July 20) that retail surveys showed that despite Amazon's promise to keep prices low, hundreds of necessities have seen price increases, while competitors such as Walmart have cut prices on similar products.

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ussanews.com broke the news in on Monday, July 21, 2025.
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