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NYT: Amazon’s Promotion of ‘Melania’ Has Critics Questioning Its Motives

Amazon paid $40 million for rights and spent $35 million marketing Melania Trump documentary with wide global theatrical release and private White House screening.

Summary by Ground News
The film’s rollout is huge — a worldwide marketing campaign that includes billboards, bus sides and national television commercials during N.F.L. playoff games — and cost an estimated $35 million. Its premiere will be simulcast in 25 theaters across the country, and 1,700 domestic theaters will show it this weekend.

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Amazon’s Promotion of ‘Melania’ Has Critics Questioning Its Motives

The film’s rollout is huge — a worldwide marketing campaign that includes billboards, bus sides and national television commercials during

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DNyuz broke the news in on Wednesday, January 28, 2026.
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